Product-first sales conversations
Value-first sales conversations
Generic, transactional approaches
Tailored, buyer-centric engagement
Discounting under pressure
Defending value through clear communication and quantification
Not understanding value
Clearly communicating and quantifying value
Losing out to competitors and indecision
Dramatically improving the win and retention rates when customers see and believe expected value
Feeling uncomfortable in executive conversations
Feeling confident and "value ready" in executive conversations
Forgetting value selling best practices
Applying value selling best practices and developing repeatable skills
Our ValueX live online workshops offer an interactive, value-centered learning experience led by engaging facilitators. Limited class sizes and dynamic interactions—such as video, chats, polls, breakout rooms, role plays, and group discussions—ensure participants develop the mindset, utilize tools, and apply grounded disciplines to communicate and quantify your differentiated value at every buyer touchpoint.
Our in-person ValueX workshops emphasize practical, hands-on learning through immersive role plays, collaborative discussions, and structured exercises. These sessions help participants understand how to deliver value-first conversations that foster lasting relationships and defend against pricing pressure by emphasizing unique value.
The 12% Club supports ongoing development through monthly themes, challenges, and webinars, reinforcing value-based skills and maintaining momentum post-training. Participants receive regular coaching calls with certified ValuePros coaches, plus consulting support for three key opportunities per month—ensuring that value-driven approaches are embedded and consistently applied across top pursuits.
The program doesn’t end after the core sessions. With ongoing support through initiatives like the 12% Club, coaching certifications, and targeted opportunity support, your new Value Pros are continuously refined and enabled to grow. The focus is on making the transformation long-lasting, not just temporary, through real, sustained behavioral change and impact.
