Before the Program
As Co-Founder of ValuePros.io, President of ROI Selling, and Partner at Amphora Consulting, I’ve spent over two decades helping companies make smarter strategic decisions by understanding, quantifying, and delivering customer value.
My passion lies in guiding organizations to align their strategies, offerings, and operations around value—ensuring that every initiative contributes to sustained growth and competitive advantage. Rather than focusing solely on go-to-market execution, I help leadership teams clarify where and how they create value, identify the most promising opportunities, and develop strategies that differentiate them in meaningful ways.
Whether advising executives on strategic direction or facilitating workshops that bring value-based thinking to life, my mission is to help companies move beyond feature comparisons and pricing battles—to build strategies rooted in insight, impact, and measurable value.
Engaging Keynote Presentation – Available In-Person or Virtual
In this keynote, Darrin Fleming unveils how a value-driven approach to selling and marketing can transform your business. Through real-world case studies, hands-on exercises, and actionable insights, participants will learn to build and communicate compelling business cases that speak to customer needs and drive revenue growth.
Attendees will also engage with the Grassroots Strategy framework, uncovering powerful techniques to connect with customers and accelerate growth. This interactive session ensures that participants leave with the mindset, tools, and strategies needed to create impactful, customer-centric experiences.