Keynotes and breakouts for improving revenue performance

Hi, I'm Mike Wilkinson

For over three decades, I’ve been privileged to help transform how organizations understand, communicate, and get paid for the value they deliver. 

As The Value Sales Expert and co-author of “Value Based Pricing” (McGraw Hill), nothing energizes me more than helping sales teams break free from the price trap and master true value selling. 

When I see sales directors and their teams shift from product-first pitches to meaningful customer conversations – and watch their margins double – that’s what drives me. 

From global leaders like Frost & Sullivan to innovative mid-sized companies, I’ve been fortunate to share The Value Triad© methodology with thousands of sales professionals across the world. 

Thanks for giving me the opportunity to work with you and your teams
to master true value selling!

FROM VALUE MYSTERY TO VALUE MASTERY

Transform Your Sales Approach to Win More Business at Higher Margins

Format

Engaging Keynote Presentation – In-person or Virtual

This program is designed for:
  • Sales Directors/VPs facing relentless price pressure and eroding margins
  • Commercial Leaders seeking to transform product-focused teams into value champions
  • Sales Professionals struggling to differentiate beyond price discussions
Your team will leave with:
  • A proven framework to identify and communicate value that customers willingly pay for
  • Practical strategies to transform price-focused discussions into value-based partnerships
  • Real-world tools including The Value Triad© to master customer-first conversations
Program highlights:
  • In this compelling keynote, Mike Wilkinson, co-author of "Value Based Pricing" (McGraw Hill) and trusted advisor to global leaders like Frost & Sullivan and AkzoNobel, reveals the secrets to mastering value-based selling in today's challenging market.
  • Through engaging case studies and interactive demonstrations, participants discover how leading companies have doubled their margins by adopting a structured approach to value selling.
  • Drawing from three decades of global experience and award-winning methodologies, Mike delivers actionable strategies that drive immediate results in customer conversations and deal outcomes.
What sets this program apart:
  • The Value Triad© Framework: Mike's proprietary methodology that simplifies complex value concepts.
  • Interactive Value Discovery: Live demonstrations of transforming price discussions into value conversations.
  • Global Best Practices: Real-world examples from work with Alstom Power, Air Products, and other industry leaders.
See Mike in Recent ValuePros Show Episodes
How to be Discovery Ready with Bruce Scheer and Mike Wilkinson
How to be Demonstration Ready with Bruce Scheer and Mike Wilkinson
Before the Program

Hit the Mark with Great Discovery

We will interview you and other key stakeholders and review relevant materials to help ensure we understand the problem you are seeking to solve and the outcomes you are excited to realize.

Keep Everyone in the Know with Program Communications

We will help you hit the “easy button” with written and video-based abstracts and promos to help your stakeholders get excited and talk about the upcoming event.
During the Program

Gain High Engagement with Multi-Model Experience

Our goal is 100% audience engagement, and we use a blend of mixed media, audience polling, contests, and shout outs to keep everyone on their edge.

Go Beyond Typical Zoom Engagement

If our event is virtual, think beyond Zoom and typical multi-tasking behavior. We are masters at driving virtual + physical engagement.
After the Program

Transcend the Forgetting Curve with Sustained Reinforcement

Did you know audiences forget 90% of what was learned within weeks of an event? We prevent that tragedy by producing and packaging bite-sized media that reinforces learning concepts and best practices.

Amplify the Outcome with Additional Programs

We have complementary programs that help you and your stakeholders achieve even greater levels of personal and business performance.

Let’s have a conversation.

Find out if the ValuePros team is a good fit for your value-ready initiative by scheduling a free 30-minute conversation.
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