Revenue Mastery 2025: Outsell in an Uncertain Economy​

A 3-Part Webinar Series for B2B Revenue and Value Leaders
Hosted by Bruce Scheer, Co-Founder of ValuePros.io

Why Attend

Let’s face it: today’s economic headwinds are forcing buyers to scrutinize every dollar—and that’s not necessarily bad news. In fact, it’s a massive opportunity… if you know how to play it right.

In this free 3-part series, industry pros who’ve been on both sides of the deal table share how to adapt, elevate your value conversations, and ultimately win more business—even in tough times.

Each 45-minute session is designed for B2B revenue teams tackling today’s toughest challenges—packed with real-world insights you can put to work right away.

Can’t make all three? No worries. Register once and we’ll send you the recordings.

What You’ll Gain

How buyers are thinking and behaving in this uncertain economy
How to build a business case that gets approved
How to create a buying experience that wins in a risk-averse world

(We’ll send you a link to all recordings – because life happens.)

The Sessions

Why B2B purchases stall during the buying process

Inside the Buyers' Minds: What Drives Decisions in an Uncertain Economy​

Featuring: Dean Edwards, Procurement Leader

Gain insider perspective from seasoned procurement leader Dean Edwards. Discover how procurement teams evaluate vendors in a tightening economy—and why this can actually be a golden opportunity if you know how to deliver and communicate value.

Perfect for: Sales, Account Management, RevOps, Customer Success, and anyone selling into large organizations.

Building a CFO-ready business case

The Business Case Advantage: How to Win Executive Buy-In Without Price Cuts​

Featuring: Todd Snelgrove, Former Global Head of Value, SKF

Learn how to build a business case that gets attention—and gets approved. Todd Snelgrove, a global authority on value quantification, shares how to involve stakeholders early and communicate measurable, defendable ROI that can’t be ignored.

Expect practical frameworks you can use immediately.

Enterprise buying committee decision process

The Buying Experience Edge: How to Stand Out and Close More Deals in a Risk-Averse Market ​

Featuring: Bruce Scheer, Dean Edwards & Todd Snelgrove

Bruce Scheer reveals proprietary research identifying the 10 causal factors that influence a buyer’s perception of value. Learn how to craft an elevated buying experience that makes you stand out—even from competitors buyers didn’t realize they had.

Plus: A live panel Q&A with all three experts to get your burning questions answered.

Meet Your Experts

Bruce Scheer has led award-winning strategic partner GTM motions across major enterprise alliances
Bruce Scheer

Co-Founder, ValuePros.io

Dean Edwards, ValuePros keynote speaker
Dean Edwards

Procurement Leader

Todd Snelgrove, ValuePros keynote speaker
Todd Snelgrove

Value Selling Expert

Register Once – Join Any or All Sessions

Let’s have a conversation.

Find out if the ValuePros team is a good fit for your value-ready initiative by scheduling a free 30-minute conversation.
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Webinar FAQs

What is the Revenue Mastery webinar series about?

Revenue Mastery is a free 3-part webinar series for B2B revenue and value leaders, hosted by Bruce Scheer, focused on how to outsell in an uncertain economy by elevating value conversations and winning more business.

How long is each webinar session?

Each session runs about 45 minutes and is designed for B2B revenue teams, packed with real-world insights you can apply right away.

What if I cannot attend all three sessions?

Register once and recordings of every session are sent to you, so you can watch on your own schedule if you miss any of the live sessions.