About ValuePros
We Help Buyers Defend the Decision — So Deals Stop Stalling
Most revenue teams don’t lose to competitors. They lose to indecision.
ValuePros reduces “no decision” outcomes by making value clear, CFO-ready, and consistent in real deals — with a connected system of narrative, business case development, and enablement.
Our Mission
Make Value Defensible
Our Story
Built by Practitioners Who’ve Been on Both Sides
ValuePros was founded by revenue leaders who spent decades inside complex B2B sales — and saw the same pattern repeat: great solutions lost to indecision because buyers couldn’t defend the value internally.
We built ValuePros to fix that. Our team includes sellers, marketers, and former procurement executives who’ve seen both sides of the table — and that perspective shapes everything we do.
Why ValuePros Exists
Deals Don’t Stall Because Sellers Aren’t Trying
High-consideration deals now include more stakeholders, more scrutiny, and more paths to “not yet.” Even strong solutions stall when the value story can’t travel and the economics can’t be validated.
ValuePros exists to solve that specific problem: make value defensible — so buyers can move forward with confidence.
What We Do
A Connected System: Story + Business Case + Execution
Value Narrative
Value Navigator
A buyer-facing system to build CFO-ready business cases with transparent assumptions and defensible ROI.
Value Enablement
Value Edge is the program that connects all three into one repeatable system.
The ValuePros Point of View
Defensible Value Wins
- Buyers don’t buy products. They buy change.
- Your champion isn’t trying to “sell internally.” They’re trying to defend the decision.
- CFO scrutiny is not a hurdle. It’s the final validation of credibility.
- Content doesn’t create conviction. A repeatable story + defensible numbers + consistent execution does.
- The best GTM teams don’t just message value. They operationalize value.
When buyers can’t defend value internally, “no decision” becomes the safest decision.
Meet the Team Committed to Your Success
Bruce Scheer
Co-Founder & CEO Award-winning GTM strategist who aligns revenue teams around value narratives that drive action.
Darrin Fleming
Co-Founder & Value Strategy Architect Anchors new offerings in market-back strategy and financial logic executives trust.
David Svigel
Co-Founder & Value Execution Expert Turns value claims into quantified business cases buyers can defend internally.
Todd Snelgrove
Global Commercial Excellence Leader Designs value and pricing strategies that protect margins and reward real impact.
Mike Wilkinson
The Value Sales Expert Builds consistent value-selling discipline that holds up when deals get hard.
Dean Edwards
Former Global CPO & Procurement Strategist Reveals how Procurement really evaluates deals, and how to win approval without concessions.
Meet the Co-Founders
Bruce Scheer
Buyer conviction + value narrative
Bruce helps teams create buyer-repeatable stories that clarify why change matters now and why the decision is safe.
2x bestselling author. 3x industry award winner. Led award-winning strategic partner GTM motions for HP, Microsoft, SAP, Teradata, and CSC.
Darrin Fleming
Value selling systems + GTM execution
David Svigel
Business case frameworks + financial defensibility
David specializes in CFO-ready value logic and business case mechanics buyers can validate and defend.
20+ years building ROI and value engineering frameworks for enterprise technology. Known for practical, buyer-facing models that hold up under scrutiny.
How We Work
Built by Practitioners Who’ve Been on Both Sides
01
Diagnose the decision friction
02
Build buyer-facing assets
03
Activate in live deals
04
Reinforce and measure
Who We Help
CROs & Revenue Leaders
Reduce deal stalls, improve execution consistency, and raise decision confidence in complex deals.
Sales & Marketing Leaders
Align messaging and proof around a narrative the field can use — and buyers can repeat.
Partner & Ecosystem Leaders
Activate joint motions faster with shared narrative, shared economics, and seller readiness.
Who We’ve Worked With
Quick Answers
What makes ValuePros different?
Do you work with Marketing, Sales, and Customer Success?
Yes. Defensible value requires consistency across the full revenue team. We align language, proof, economics, and meeting flows so buyers experience one coherent story from first touch to approval.
Is ValuePros a platform or a service?
ValuePros delivers a system that includes frameworks, tools, assets, and enablement. Depending on engagement, this can include platform-supported workflows (e.g., Value Navigator) plus implementation and reinforcement.
Who are your typical clients?
We work with B2B companies selling high-consideration solutions — typically enterprise software, technology services, and strategic partnerships. Our clients range from growth-stage companies moving upmarket to global enterprises refining their value execution.
How long does an engagement take?
It depends on scope. A Value Narrative engagement can be completed in 4–6 weeks. A full Value Edge implementation — including narrative, business case system, and enablement — typically runs 3–6 months with ongoing reinforcement.