Speakers
Value Selling Keynote Speakers
Our speakers help revenue teams win high-consideration deals by making value clear enough for buyers to defend internally. Each keynote connects to a practical ValuePros solution, so the session drives action, not just applause.
Tell us your audience and desired outcomes. We’ll match the right speaker and theme.
Our speakers have presented at:
Popular Keynote Themes
Buyer Enablement and Deal Conviction
- Bruce Scheer
- Clear the Value Fog
Outcome: Help champions retell the value story internally so deals move forward with confidence.
Best for: Revenue teams selling high-consideration solutions where deals stall in “no decision.”
CFO-Ready Business Cases
- Darrin Fleming
- Deliver Value, Drive Growth
Outcome: Help champions retell the value story internally so deals move forward with confidence.
Best for: Deals that require quantified value, ROI, and clear assumptions to win approval.
Value Narrative and Messaging That Sticks
- Bruce Scheer
- Inspire Your Buyers
Outcome: Create an executive-ready value story buyers can repeat, defend, and share.
Best for: Teams with inconsistent messaging across Marketing, Sales, and Customer Success.
Procurement and Value Defense
- Dean Edwards
- Master Procurement Engagement
Outcome: Win procurement conversations by strengthening value proof, risk defense, and negotiation posture.
Best for: Enterprise deals facing scrutiny, procurement pressure, or stalled approvals.
Value Selling and Pricing Power
- Mike Wilkinson
- From Value Mysteries to Value Victories
Outcome: Defend value, reduce discount pressure, and improve pricing confidence.
Best for: Sales and leadership teams selling premium solutions in competitive markets.
Strategic Accounts and Consensus Buying
- Todd Snelgrove
- Transform Price Pressure into Profit
Outcome: Navigate multi-stakeholder buying groups and build aligned decisions in strategic accounts
Best for: Enterprise motions with 10+ stakeholders and repeated deal stalls.
Not sure which theme fits your event?
Book a short working session and we’ll recommend the best-fit speaker, topic, and format.
Meet the Speakers
Bruce Scheer
Gain the Value Edge
2X Bestselling Author | 3X Industry Award Winner | CEO, ValuePros.io
- Buyer Enablement and Deal Conviction
- Value Narrative and Messaging That Sticks
Dean Edwards
Master Procurement Engagement
Former CPO at Kaiser Permanente, Levi Strauss, Yahoo, Ingram Micro | Billions in purchasing authority
- Procurement and Value Defense
- CFO-Ready Business Cases
Darrin Fleming
Deliver Value, Drive Growth
Co-Founder, ValuePros.io | President, ROI-Selling | Guided 100+ companies including Honeywell, Merck, and Dupont
- CFO-Ready Business Cases
- Value Selling Program
Mike Wilkinson
From Value Mysteries to Value Victories
McGraw Hill Author | Creator of The Value Triad | Advisor to Frost and Sullivan, AkzoNobel, Alstom Power
- Value Selling and Pricing Power
- Margin Protection
Todd Snelgrove
Transform Price Pressure into Profit
Former Global VP of Value at SKF | Bestselling Author | Advisor to 50+ Fortune 1000 companies
- Strategic Accounts and Consensus Buying
- Pricing Power
Quick Answers
Who is a good keynote speaker for value selling?
For a practical keynote on value selling that reduces “no decision” outcomes, start with Bruce Scheer for buyer conviction and consistent value execution, or Mike Wilkinson for value selling tied to pricing power and margin defense.
Who speaks about procurement and value defense?
Dean Edwards is your best fit for procurement, negotiation, and defending value under scrutiny. As a former CPO who managed billions in purchasing at Kaiser Permanente and Levi Strauss, his perspective helps teams prepare for Finance and procurement review.
Who speaks about building CFO-ready business cases?
Darrin Fleming focuses on business case development, value modeling, and the buyer-facing logic that stands up to Finance scrutiny. This theme is ideal when your teams need ROI, assumptions, and scenarios that buyers can defend internally.
Who speaks about value narrative and strategic messaging?
Bruce Scheer speaks on building value narratives that buyers can retell, including why change matters now, what outcomes are possible, and how to make the story executive-ready across Marketing, Sales, and Customer Success.
Who speaks about pricing power and reducing discount pressure?
Mike Wilkinson speaks on value selling and value-based pricing, with a focus on defending value, improving pricing confidence, and reducing discount pressure in competitive deals. He’s the author of a McGraw Hill book on value-based pricing and creator of The Value Triad.
Who speaks about strategic accounts and consensus buying?
Todd Snelgrove focuses on strategic account selling, multi-stakeholder alignment, and consensus buying dynamics. As former Global VP of Value at SKF and advisor to 50+ Fortune 1000 companies, this is a strong fit for enterprise motions where deals stall due to stakeholder gridlock.
What topics do ValuePros speakers cover?
Our most requested keynote themes include: buyer enablement and deal conviction, CFO-ready business cases, value narrative and messaging, procurement and value defense, pricing power and margin protection, and consensus buying in strategic accounts.
What outcomes can a value selling keynote drive?
A value selling keynote helps teams reduce deal stalls, improve executive conversations, strengthen buyer conviction, and defend pricing under pressure. For a full program that ties these outcomes together, see Value Edge.
Book a Working Session
You don’t need to fill out an availability form. Book a time to talk and we’ll recommend the best-fit speaker and theme based on your audience, event format, and desired outcomes.