This is a transcript of a podcast episode from the “Value Pro Show” featuring host Bruce Sheer and guest Joy Reigns, a mindfulness expert and author specializing in sales. The conversation centers on the critical role of mindfulness in the sales discovery process. Reigns shares insights from her book, “Ignite Your Sales Power: Mindfulness Skills for Sales Professionals,” emphasizing how being present and focused can significantly enhance a salesperson’s ability to understand customer needs. The discussion covers various aspects of mindful engagement, including preparing for conversations with internal mindfulness techniques like visualization, and engaging effectively during the interaction by actively listening and releasing internal distractions. Reigns provides practical tools and strategies, such as focusing on physical sensations and using paraphrasing, to cultivate this crucial capability for sales success.