Build a Go-to-Market Narrative That Sizzles
A 3-month live cohort for early-stage B2B founders selling strategic, high-consideration solutions. Get your GTM foundation right — then let AI do the rest.
Apply for a Seat →Most early-stage GTM problems aren't execution problems
AI can amplify your go-to-market. It can also amplify your confusion — and cost you time you can't afford to lose. Too many early-stage B2B companies jump into market with noise: random acts of content and conversations that don't convert, then wonder why scaling isn't working.
The problem usually isn't execution. It's that the GTM foundation was never set. This cohort fixes that first.
A working cohort, not a webinar
Over three months, you'll build and field-test a real go-to-market narrative alongside a small group of founders. Join in person or over Zoom — every session is recorded so you never lose the thread. You'll learn and grow together, keep each other accountable, and leave with a narrative that has been tested in the market — not just on a slide.
You'll work two proven spines from Bruce Scheer's bestselling Inspire Your Buyers: the narrative structure (what you build) and the North Star Messaging Model (how you build it).
Built for founders selling what buyers have to think hard about
Early-stage B2B founders taking a strategic, disruptive solution to market.
Technical founders who need to speak the language of economic buyers and CFOs.
Revenue leaders at scale-ups who know the story isn't landing yet.
Seven live sessions, from raw idea to field-tested narrative
Each module is a live, 2-hour working session, held weekly. Here's the arc:
| # | Module | What you do | Date |
|---|---|---|---|
| 1 | Scan Intro | Map who to learn from, inside and out; frame your value edge | Wed, Aug 26, 2026 |
| 2 | Scan Conclusion | Analyze competitors and pressure-test positioning with the MUD Test | Wed, Sep 2, 2026 |
| 3 | Narrative Development | Build your narrative on the 5-part spine (buyer as hero) | Wed, Sep 9, 2026 |
| 4 | Narrative Testing | Take it to the market — 1 week of real conversations | Wed, Sep 16, 2026 |
| 5 | Narrative Refinement | Sharpen using scored feedback | Wed, Sep 23, 2026 |
| 6 | Launch & Learn | Put it into content and selling conversations | Wed, Sep 30, 2026 |
| 7 | Finetuning | Tune on real signal; lock it in | Wed, Oct 7, 2026 |
By the end, you'll have:
- A positioning that survives the MUD Test — Meaningful, Unique, Defensible.
- A complete go-to-market narrative: Target → Spotlight the Big Problem → Envision the Desired Outcome → Showcase the Big Solution → Prescribe Next Steps.
- A narrative scored and refined with real buyer feedback.
- A launch plan and a learning loop to keep sharpening.
- A small, trusted peer group that's been in the trenches with you.
How it works
- 7 live, 2-hour modules over 7 weeks (weekly), starting Wednesday, August 26, 2026, 10am–12pm.
- Hybrid. Attend in person or over Zoom — whatever fits your week. Every session is recorded, so if you have to miss one, you can catch right up.
- Cohort size capped at 10 founders, first come, first served.
- Accountability pairs so nobody falls behind.
Investment
— or 3 monthly payments of $900 —
Bring a co-founder: a second seat from your company at 50% ($1,250).
Only 10 seats. When they're gone, they're gone.
Claim Your Seat →Your guide
Bruce Scheer is co-founder of ValuePros.io and author of the bestselling Inspire Your Buyers: Go to Market with a Story That Sizzles. He has honed his go-to-market narrative model since 1995, working with industry leaders including Microsoft, SAP, HP, Google, Adobe, and McKesson, and with hyper-growth scale-ups like Concur, SuccessFactors, and Tableau. He's a featured keynote speaker and past president of the National Speakers Association Northwest.
FAQ
- I'm pre-revenue / bootstrapped. Is this worth it?
- For an early-stage B2B founder, nailing your GTM foundation and closing one high-consideration deal can be worth many times the cost. If budget is truly tight, the free self-serve path (the book and supporting tools) is always open to you.
- Do I have to attend in person?
- No — it's hybrid. Join in person or over Zoom, whatever works for you. And every session is recorded, so if you have to miss one, you can catch up quickly. That said, the cohort works best when you show up live and in it together, which is why we keep it small.
- How much work is it between sessions?
- Real but manageable: a few scan conversations, a narrative draft, and field-test windows where you take your narrative to actual buyers.
- What happens after the cohort?
- You'll have a field-tested narrative and the skills to keep sharpening it. Founders who want deeper, company-specific support can explore a custom program or the Value Navigator platform.