Keynotes and breakouts for improving revenue performance

Hi, I'm Bruce Scheer

I have been given the privilege of working with thousands of b2b leaders, sellers and marketers each year for over two decades in helping them inspire their buyers. It’s a source of immense personal joy for me when I can help others up their game in ways they weren’t able to before.

Thanks for giving me the opportunity to work with you and your teams to inspire your buyers!

ValueX: AI-Driven Buyer Enablement for Unforgettable Buying Experiences and Lasting Relationships

Gain the Mindset, Technologies, and Disciplines to Thrive in the AI-Driven Marketplace of 2025 and Beyond
Format

Engaging Keynote Presentation – In-person or Virtual

This program is designed for:
  • Business Leaders focused on transforming their teams to excel in an AI-enabled buying landscape.
  • Revenue Leaders aiming to elevate team performance by using AI to create unforgettable, buyer-centric experiences.
  • Sales Professionals eager to leverage AI for hyper-personalized interactions that build trust and foster lasting relationships.
Your team will leave with:
  • The ability to become AI-Augmented Value Professionals who consistently deliver unforgettable buying experiences that foster lasting relationships.
  • Proven strategies to boost conversion rates and shorten decision cycles through buyer enablement and AI-enhanced engagement.
  • Access to three powerful AI tools:
  • AI Prompt Guide – A toolkit for crafting personalized, buyer-centric communication at every sales stage.
  • Value Navigator – A tool that helps sellers communicate and quantify a compelling, buyer-centric business case for change.
  • ValueBrief – A rapid-readiness tool that helps sellers become client, buyer, and narrative-ready in minutes.
Program overview:

In this engaging keynote, Bruce Scheer reveals how AI can be a true enabler of lasting buyer relationships and sales transformation. Through live AI demonstrations, real-world case studies, and interactive sessions, participants will learn to exceed buyer expectations by creating unforgettable experiences that stand out in today’s crowded marketplace.

Attendees will also complete a Value Ready Assessment, uncovering hidden opportunities to improve value readiness and drive unforgettable impact. This hands-on, buyer-focused approach ensures that participants leave with the mindset, technologies, and disciplines they need to up their game immediately.

What sets this program apart:
  • Value Ready Assessment: Benchmark your team’s current state of readiness and identify clear steps for delivering greater value across each critical buying experience touchpoint.
  • Interactive Learning: Experience live AI demonstrations, real-time Q&A, and exercises that bring AI-driven buyer interactions to life.
  • Three Exclusive AI Tools: The AI Prompt Guide, Value Navigator, and ValueBrief ensure sellers are fully prepared to drive value and exceed expectations.

INSPIRE YOUR BUYERS: SELL MORE WITH A SALES NARRATIVE THAT SIZZLES

Format

Engaging Keynote Presentation - In-person or Virtual

This program is tailored for:
  • Visionary business leaders spearheading new go-to-market strategies
  • Revenue leaders seeking to differentiate themselves from the competition
  • Sales leaders craving a significant boost in revenue performance or else!
  • Partner and alliance leaders striving for alignment and go-to-market triumph
The audience will gain:
  • Fresh perspectives to target the right prospects and captivate buyers
  • A concise and effective framework for crafting a sales narrative that sizzles
  • Innovative strategies to lead the buyer's journey and drive concrete next steps
Program overview:
  • Harnessing the groundbreaking insights from Bruce Scheer's Best Seller, "Inspire Your Buyers: Go to Market with a Story That Sizzles," this keynote presentation empowers go-to-market professionals, revenue teams, and sales professionals to refine their sales narrative and pave the way for unparalleled success.
  • Picture revenue teams struggling to inspire their buyers, evident in lengthy sales cycles and disappointing close rates of 10-20%. The culprits? Random acts of content and haphazard conversations. What's missing is a captivating sales narrative that truly inspires your buyers.
  • When you go to market with a story that sizzles, extraordinary things happen. You effortlessly stand out from competitors, your marketing team generates high-quality leads, and your sales representatives inspire their buyers to embrace positive change.
  • This captivating keynote unveils five essential elements that will supercharge your go-to-market story, infusing it with sizzling power and propelling your revenue growth to new heights.
What sets this program apart:
  • Exclusive Learning Materials: Participants will receive a copy of Bruce Scheer’s best-selling book, Inspire Your Buyers: Go to Market with a Story that Sizzles, along with an AI Prompt Guide to quickly generate high-impact, tailored narratives on the fly.
  • Actionable Narrative Framework: Attendees will master Bruce’s five essential elements of a sales narrative that sizzles, enabling them to craft compelling stories that resonate with buyers and drive faster deal progression.
  • Proven Track Record: Bruce has developed winning narratives for both scale-ups like Concur and Tableau, as well as enterprise giants such as Adobe, Microsoft, and SAP, bringing real-world insights and examples into the room.

EARNING TRUST VIRTUALLY: STRATEGIES AND TACTICS TO IMPROVE YOUR DIGITAL CHARISMA

Format

Engaging Keynote Presentation - In-person or Virtual

This program is perfect for:
  • Business Leaders who want to build immediate "virtual" trust bonds with customers, partners, and staff.
  • Sales Leaders who like to set new standards and lead by example.
  • Sales leaders craving a significant boost in revenue performance or else!
The audience will leave with:
  • Practical strategies to enhance their digital charisma, ensuring they make a positive and impactful first impression in every virtual interaction.
  • Techniques to optimize their virtual meeting setup, from lighting and sound to background and camera angles, to project professionalism and trustworthiness.
  • Innovative ideas for increasing digital engagement to captivate and maintain attention in an era of quick distractions and multitasking.

In this keynote presentation, “Earning Trust Virtually: Strategies and Tactics to Improve Your Digital Charisma,” we tackle the essential skills needed to thrive in the increasingly virtual business landscape. As remote interactions become the norm, the ability to quickly establish trust and professionalism in digital meetings is more critical than ever. This session, delivered by the immediate Past President of the National Speakers Association Northwest Chapter, equips you with actionable insights to enhance your virtual presence, ensuring you resonate authenticity and competence.

Participants will discover how small tweaks to their digital environment can significantly alter perceptions and emphasize the importance of a polished, professional virtual image. We’ll also dive into effective methods to engage your audience, keeping them captivated despite the common pitfalls of digital distractions and multitasking.

Whether you’re a business leader fostering connections with partners and staff, a sales leader setting the standard for your team, or a sales professional aiming to become a trusted advisor, mastering these digital charisma skills is vital. Join us to transform your virtual interactions from ordinary communications into powerful opportunities for building trust and driving business success.

What sets this program apart:
  • Exclusive Learning Materials: Participants will receive actionable resources, including Bruce Scheer’s “Cheat Sheet” for setting the virtual stage including a checklist for optimizing their digital setup to project professionalism and trust.
  • Proven Virtual Trust Techniques: Drawing from Bruce’s experience as the immediate Past President of the National Speakers Association Northwest Chapter and selling to and working with global clients virtually for over 20 years, attendees will learn techniques that are field-tested and designed to make virtual interactions both authentic and effective.
  • Real-World Results: Bruce’s strategies have been used to build trust in virtual environments with major enterprises such as Microsoft, Adobe, and SAP, making this program highly relevant for today’s remote work dynamics.

Before the Program

Hit the Mark with Great Discovery

We will interview you and other key stakeholders and review relevant materials to help ensure we understand the problem you are seeking to solve and the outcomes you are excited to realize.

Keep Everyone in the Know with Program Communications

We will help you hit the “easy button” with written and video-based abstracts and promos to help your stakeholders get excited and talk about the upcoming event.

During the Program

Gain High Engagement with Multi-Model Experience

Our goal is 100% audience engagement, and we use a blend of mixed media, audience polling, contests, and shout outs to keep everyone on their edge.

Go Beyond Typical Zoom Engagement

If our event is virtual, think beyond Zoom and typical multi-tasking behavior. We are masters at driving virtual + physical engagement.

After the Program

Transcend the Forgetting Curve with Sustained Reinforcement

Did you know audiences forget 90% of what was learned within weeks of an event? We prevent that tragedy by producing and packaging bite-sized media that reinforces learning concepts and best practices.

Amplify the Outcome with Additional Programs

We have complementary programs that help you and your stakeholders achieve even greater levels of personal and business performance.

Let’s have a conversation.

Find out if the ValuePros team is a good fit for your value-ready initiative by scheduling a free 30-minute conversation.

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