Gain the Value Edge: Keynotes and Breakouts for Revenue Acceleration

Hi, I'm Bruce Scheer

As the CEO and Co-Founder of ValuePros.io, I’ve spent over two decades working with thousands of revenue leaders, CMOs, CSOs, and partner leaders as they navigate one of the hardest transitions in B2B: going upmarket and breaking into new verticals with a complex solution. It’s a source of immense personal joy when I can help leaders and their revenue teams gain the value edge they need to win in enterprise deals and accelerate revenue success.

Bruce Scheer has led award-winning strategic partner GTM motions across major enterprise alliances
  • CEO & Co-Founder, ValuePros.io
  • Immediate Past President, National Speakers Association Northwest
  • Keynote Speaker, Microsoft CIO Summit
  • Revenue Kickoff Keynote Speaker for Global Enterprise Organizations

Every program is custom-designed for your audience.

No two events are the same. Before we build your session, we’ll have a conversation about your group, your objectives, and what your audience needs to hear. Then we’ll design the perfect program, format, and length to hit the mark. Whether it’s a revenue kickoff, partner summit, leadership offsite, or conference breakout, the session your audience experiences will be built for them.

Let's Design Your Program

Available Formats

Keynote

(30 to 45 minutes)

Breakout session

Fireside chat

Extended workshop

(half-day or full-day)
Bruce tailors the format, length, and interactivity to your event and audience. Virtual, in-person, or hybrid.

Program Experience: Before, During, and After

Before the Program

Hit the Mark with Great Discovery

We interview you and other key stakeholders and review relevant materials to ensure we understand the specific challenge you’re facing, the audience in the room, and the outcomes you’re looking to drive. This is how we design a program that hits the mark, not a generic talk pulled off the shelf.

Keep Everyone in the Know with Program Communications

We provide written and video-based abstracts and promos to build anticipation and get your stakeholders talking about the event before they walk in the door.

During the Program

Gain High Engagement with a Multi-Modal Experience

Our goal is 100% audience engagement. We use a blend of storytelling, mixed media, live AI examples, audience polling, live diagnostics, and interactive moments to keep every leader on their edge.

After the Program

Keep the Momentum Going with Exclusive AI Tools

Every attendee leaves with exclusive AI tools that reinforce the frameworks from the session and give your team a practical way to apply what they learned in their very next deal. The learning doesn’t stop when the session ends.

Transcend the Forgetting Curve with Sustained Reinforcement

Audiences forget 90% of what they learned within weeks of an event. We prevent that by producing and packaging bite-sized media that reinforces key concepts and best practices from the session.

Bruce tailors the format, length, and interactivity to your event and audience. Virtual, in-person, or hybrid.

Here are two of Bruce’s most requested programs. Every session is custom-designed for your audience, so think of these as starting points for our conversation.
01

GAIN THE VALUE EDGE:
How Revenue Teams Win Upmarket with Complex Solutions

Gain the Mindset, Method, and AI-Powered Momentum to Reduce “No Decision” Outcomes and Win Enterprise Deals Where Champions Must Defend Your Value Without You in the Room

Built for Revenue Leaders going upmarket, and the CMOs, CSOs, and Partner Leaders who need the GTM motion to hold up under enterprise buying pressure.

The challenge:

The playbook that worked in mid-market breaks down when enterprise buying groups average 10+ stakeholders, 40 to 60% of qualified deals end in “no decision,” and CFOs kill business cases that can’t survive a single tough question. Most teams respond by adding more content, more tools, more training. But the real problem is that buyers experience inconsistency: the story changes between the first call and the proposal, the business case (if there is one) doesn’t match what the champion told their CFO, and your joint partner tells an entirely different story. Conviction collapses, and the deal drifts.

Gaining the Value Edge means building a system where your story is clear, your business case is defensible, and your execution holds up under pressure, even in rooms you’ll never be in.

What your audience gets:

  • A high-impact storytelling experience, not a lecture. Bruce tells stories that stick, reframes how revenue teams see their own deals, and creates moments in the room that your team will reference for months. This is the kind of session that changes how people think, not just what they know.
  • The Value Edge framework: the three pillars that win enterprise deals. Value Narrative (the change story buyers retell), Value Navigator (the CFO-ready business case your buyers defend), and Value Enablement (the execution rhythm that makes it stick).
  • A personal Value Readiness Assessment that benchmarks each attendee's current state across the critical touchpoints where enterprise deals are won or lost, with a clear picture of where to focus first.
  • Live AI examples woven throughout. Bruce shows how top revenue organizations are using AI to find and define differentiated positioning, craft retellable narratives, and build CFO-ready business cases, including where AI helps and where it falls flat without human judgment.
  • Exclusive AI tools every attendee takes home: Value Finder (differentiated positioning), Value Messenger (narrative creation), and a Value Navigator Free Trial (buyer-facing business case platform). These reinforce the frameworks and give your team a head start on their very next deal.
02

INSPIRE YOUR BUYERS:
Go to Market with a Story That Sizzles

Craft the Value Narrative That Powers Your Enterprise GTM Motion, with AI to Accelerate the Work

Built for Revenue Leaders and GTM teams launching into new enterprise segments, and the CMOs, CSOs, and Partner Leaders who need the story to be sharp, consistent, and retellable across every touchpoint.

The challenge:

Your revenue team is in market right now, and most of them are winging it. They’re leading with product, improvising the story call by call, and hoping something sticks. Meanwhile, your buyers are drowning in vendor noise and your champion is trying to retell your value story from memory in a room full of skeptics. The result? Lengthy sales cycles. Close rates stuck at 10 to 20%. Deals that go dark. The culprit isn’t effort. It’s the absence of a value narrative that’s clear enough to retell, sharp enough to inspire action, and consistent enough to survive the internal buying gauntlet.

What your audience gets:

  • A speaker who changes how your team sells. Bruce tells stories that rewire how your team thinks about their buyers, creates real moments of insight in the room, and leaves people energized to go sell differently. This is a session your team will talk about long after it ends.
  • Bruce's five essential elements of a sales narrative that sizzles, a concise, proven framework they can apply immediately to their own deals.
  • Live AI examples woven throughout. Bruce shows how AI can take raw inputs and generate a first-draft value narrative, stress-test it against tough buyer objections, and distill it into the three sentences a champion actually needs to retell in an executive briefing. He's equally candid about where AI falls short.
  • Exclusive tools every attendee takes home: a copy of Bruce's best-selling book Inspire Your Buyers, access to Value Messenger (AI-powered narrative creation), and an AI Prompt Guide for generating high-impact, tailored narratives. These reinforce the framework and give your team a practical way to keep building after the session.
Bruce has built winning value narratives for Microsoft, HP, Adobe, Tableau, Concur, SAP, SAS, Teradata, Fiserv, Amazon, and many more, with wildly successful results. As CEO of ValuePros.io, he’s built these frameworks into a connected system that revenue teams use in live enterprise deals every day. He’s trained in Amazon’s famous narrative memo method, the structured approach Amazon executives use to drive multi-billion dollar decisions without PowerPoint, and has applied it there as well. The examples and frameworks in every session come from decades of real results, not theory.
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Keynote themes:

Buyer Enablement and Deal Conviction
Value Narrative and Messaging That Sticks
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Let's design your program.

Every session we deliver starts with a conversation. We’ll discuss your group, your objectives, and what your audience needs to walk away with. Then we’ll design the format, content, and interactivity to make it land.

Find out if Bruce and the ValuePros team are the right fit for your next revenue kickoff, partner summit, leadership offsite, or conference breakout by scheduling a free 30-minute conversation.

Schedule a Conversation