Keynotes and breakouts for improving revenue performance

Hi, I'm Darrin Fleming

As Co-Founder of ValuePros.io, President of ROI Selling, and Partner at Amphora Consulting, I’ve spent over two decades helping go-to-market teams succeed by getting to market with the right offerings—always leading with value.

Nothing excites me more than enabling sales and marketing teams to break free from product-focused pitches and instead engage in powerful, value-driven conversations that resonate with customers and drive sustainable growth. My mission is to show companies how to move beyond price and deliver compelling value propositions that make a real impact.

Whether I’m working with executives in boardrooms or training teams on the front lines, I’m committed to helping businesses achieve market success by focusing on what matters most—understanding and delivering customer value.

Thanks for allowing me the opportunity to work with you and your teams to go to market with offerings that make a difference and create lasting value!

Delivering Value-Driven Growth: Transform Your Team’s Approach to Drive Customer-Centric Impact

Gain the Strategies, Tools, and Insights to Succeed in Today’s Competitive B2B Landscape
Format

Engaging Keynote Presentation – Available In-Person or Virtual

This program is designed for:
  • Business Leaders looking to embed a culture of value-driven growth across their organization.
  • Revenue Leaders aiming to elevate team performance by creating compelling, customer-centric value propositions.
  • Sales and Marketing Professionals eager to leverage value selling frameworks to build trust, engage decision-makers, and accelerate sales.
Your team will leave with:
  • The tools to build and communicate value propositions that resonate with buyers, fostering stronger relationships and boosting win rates.
  • Proven strategies to enhance go to market team alignment, speed up decision-making, and increase customer loyalty.
  • Access to three impactful resources:
  • Value Calculator – A tool that quantifies the financial impact of solutions, making business cases compelling and relevant for each customer.
  • Value Assessment Toolkit – A step-by-step guide to evaluate and tailor your value messaging to align with customer needs.
  • Grassroots Strategy Framework – A powerful, customer-centric growth framework that brings clarity and structure to your sales and
Program overview:

In this keynote, Darrin Fleming unveils how a value-driven approach to selling and marketing can transform your business. Through real-world case studies, hands-on exercises, and actionable insights, participants will learn to build and communicate compelling business cases that speak to customer needs and drive revenue growth.

Attendees will also engage with the Grassroots Strategy framework, uncovering powerful techniques to connect with customers and accelerate growth. This interactive session ensures that participants leave with the mindset, tools, and strategies needed to create impactful, customer-centric experiences.

What sets this program apart:
  • Grassroots Strategy Framework: A robust growth framework designed to help your team understand customer needs deeply and create value propositions that resonate. Participants will receive a copy of the bestselling book, Grassroots Strategy.
  • Interactive Learning: Experience real-world applications, live demonstrations, and exercises that bring value-based selling to life.
  • Exclusive Tools: The Value Calculator, Value Assessment Toolkit, and Grassroots Strategy Framework equip your team to build meaningful connections with customers and achieve sustainable growth.
See Darrin in Recent ValuePros Show Episodes
How to be Justification Ready with Bruce Scheer and Darrin Fleming

Before the Program

Hit the Mark with Great Discovery

We will interview you and other key stakeholders and review relevant materials to help ensure we understand the problem you are seeking to solve and the outcomes you are excited to realize.

Keep Everyone in the Know with Program Communications

We will help you hit the “easy button” with written and video-based abstracts and promos to help your stakeholders get excited and talk about the upcoming event.

During the Program

Gain High Engagement with Multi-Model Experience

Our goal is 100% audience engagement, and we use a blend of mixed media, audience polling, contests, and shout outs to keep everyone on their edge.

Go Beyond Typical Zoom Engagement

If our event is virtual, think beyond Zoom and typical multi-tasking behavior. We are masters at driving virtual + physical engagement.

After the Program

Transcend the Forgetting Curve with Sustained Reinforcement

Did you know audiences forget 90% of what was learned within weeks of an event? We prevent that tragedy by producing and packaging bite-sized media that reinforces learning concepts and best practices.

Amplify the Outcome with Additional Programs

We have complementary programs that help you and your stakeholders achieve even greater levels of personal and business performance.

Let’s have a conversation.

Find out if the ValuePros team is a good fit for your value-ready initiative by scheduling a free 30-minute conversation.

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