This is an excerpt from an episode of the “Value Pro Show” podcast featuring host Bruce Sher and guest Ginger Johnson, an expert on human connection. Their discussion centers on the critical importance of connecting with buyers for sales success. They establish that in B2B sales, the buyer’s experience is a major influence on decisions, outweighing the product itself. Johnson defines true connectivity as authentic human interaction built on purpose, contrasting it with forced or insincere networking. The conversation explores the “why” and “how” of connectivity, emphasizing the significance of mindset, making the first move, and consistent follow-up to build lasting trust and relationships.
