In this episode, Bruce Scheer talks to Anthony Coundouris about what you can do to add value to your emails and maximize your success with buyers. Anthony is an independent marketing officer and the author of run_frictionless, a book that explores the importance of building sales systems to achieve predictable sales...
The podcasts explore B2B value selling topics including going to market with a compelling narrative, selling with business value, and navigating complex sales with multiple buyers, featuring practitioners and founders in the field.
Episodes feature Bruce Scheer alongside guests such as Darrin Fleming and David Svigel, sharing practical experience on value-based selling and go-to-market strategy.
The episodes provide actionable frameworks for selling on business value, building go-to-market narratives, and aligning teams, which revenue leaders can apply to accelerate growth.
