This is the introductory segment of a podcast episode titled “Connected Revenue” featuring host Bruce Sheer and guest Scott Pressie. The primary focus is on Pressie’s concept of connected revenue, which aims to unify sales and marketing efforts to achieve consistent business growth. They discuss the problem of disconnected strategies arising from silos between these departments and how this leads to missed revenue opportunities. The conversation outlines the need for a collaborative go-to-market strategy built on a unified brand promise and message that addresses customer needs and fosters trust throughout the buyer’s journey. The episode promises actionable insights for aligning sales and marketing to meet the challenges of 2025.
