This excerpt from the Value Pro Show podcast episode “How to be Narrative Ready” features hosts Bruce Sheer and Mike Wilkinson discussing the critical importance of crafting compelling sales narratives. They emphasize that a strong narrative provides a clear “why” for engaging with potential buyers and helps set the context for the entire buying journey. The conversation highlights that many salespeople lack a defined narrative, often relying on product-centric messaging instead of a customer-focused storyline where the buyer is the hero. Ultimately, the episode introduces a framework for developing such narratives, emphasizing elements like understanding the buyer’s problem and envisioning a desired outcome, and suggests that a well-constructed narrative is a powerful tool for accelerating revenue growth.
