This source is a transcript from “The Value Pro Show” podcast featuring Morgan Lim, an expert in time effectiveness for sales professionals and author of “Unleashing the Power of Time.” The episode centers on Lim’s philosophy of partnering with time rather than struggling against it, particularly within the context of sales. He introduces his “OPTIC” framework as a method for qualifying opportunities and organizing sales activities, emphasizing the importance of strategic targeting and asking insightful questions. The conversation explores how to be more time effective by focusing on the right buyers and maintaining focus, ultimately aiming to maximize sales performance without burnout.
