This source is an excerpt from “Improving the Total Value Experience through marketing,” a Value Pro Show podcast episode featuring Bruce Scheer and marketing expert Neil Wilkins. The conversation centers on the concept of the total value experience (TVE), which extends beyond the product itself to encompass the entire customer buying journey. Scheer and Wilkins explore how marketing plays a critical role in enhancing TVE by building trust, understanding needs, delivering insights, and driving execution. They emphasize the importance of co-creation and personalization in fostering meaningful customer relationships and achieving long-term value for both the buyer and the seller.
