Keynotes and breakouts for improving revenue performance

Hi, I'm Todd Snelgrove

For over two decades, I’ve been privileged to help transform how companies sell, price, and get paid for the value they create. 

As a former Global VP of Value and advisor to Fortune 1000 companies, nothing energizes me more than showing teams how to move beyond the price trap to capture the true worth of their solutions. 

When I see sales teams shift from price discussions to value conversations – and watch their margins grow – that’s what drives me. 

From Harvard to the factory floor, I’ve been fortunate to share these proven value-selling approaches with thousands of professionals worldwide.

Thanks for giving me the opportunity to work with you and your teams to have better value conversations and watch your margins grow!

How to Get Paid for Value Created

Transform Your Team from Price Defenders to Value Champions

Format

Engaging Keynote Presentation – In-person or Virtual

This program is designed for:
  • B2B Leaders ready to break free from the commodity price trap
  • Sales Executives seeking to transform price-focused discussions into value-based partnerships
  • Commercial Teams aiming to capture premium prices in challenging markets
Your team will leave with:
  • Proven strategies to demonstrate and document value that procurement teams will understand and pay for
  • Tactical frameworks to quantify Total Profit Added™ and justify premium pricing
  • Real-world tools to shift conversations from price to measurable business impact
Program highlights:
  • In this high-impact session, Todd Snelgrove reveals how companies that take a value approach are 35% more profitable than those focused on volume and market share. Through compelling case studies from Fortune 1000 companies, your team will learn how to transform price objections into value opportunities and work better with procurement.
  • Participants will discover the proven Total Profit Added™ methodology that has helped global organizations command premium prices even in highly competitive markets.
  • Drawing from two decades of experience as a Global VP of Value and insights featured in Harvard and MIT Sloan, Todd delivers actionable strategies that drive immediate results.
What sets this program apart:
  • Real-World Application: Actual case studies from manufacturing and B2B environments
  • Interactive Value Calculation: Hands-on exercises using Todd's proprietary TPA™ framework
  • Immediate Implementation: Tools and templates your team can use the very next day

Selling Value for Strategic Accounts

Master the New Dynamics of Team Consensus Buying

Format

Engaging Keynote Presentation – In-person or Virtual

This program is tailored for:
  • Strategic Account Leaders navigating complex buying committees
  • Sales Directors managing high-value customer relationships
  • Commercial Excellence Teams developing value-based strategies
The audience will gain:
  • Strategies to engage both technical and economic buyers effectively
  • Frameworks for presenting value at different organizational levels
  • Techniques to maintain premium pricing in consensus-driven decisions
Program overview:
  • Drawing from his bestselling book "Value First then Price," Todd Snelgrove reveals how to succeed in today's team consensus buying environment. This program addresses the critical shift from technical to economic decision-makers and provides proven approaches for maintaining value-based pricing.
  • Many sales teams struggle with procurement's increasing power and the pressure to compete on price alone. The result? Eroding margins and commoditized relationships. The solution lies in understanding how to present, negotiate, and capture value at every level of the customer organization.
  • When your team masters value-based selling, transformational results follow: higher win rates, stronger margins, and lasting strategic partnerships that resist price pressure.
  • This dynamic session delivers battle-tested strategies from Todd's work with SKF, GE Digital, ABB, and other industry leaders, showing exactly how to win and grow strategic accounts through documented value delivery.
What sets this program apart:
  • Multi-Level Value Maps: Custom frameworks for engaging both technical buyers and C-suite executives
  • Decision-Making Simulator: Interactive exercises modeling real consensus buying scenarios
  • Global Best Practices: Insights from Todd's vast experience with Fortune 1000 strategic accounts worldwide
See Todd in Recent ValuePros Show Episodes
How to be Negotiation Ready with Bruce Scheer and Todd Snelgrove
How to get Impact Ready with Bruce Scheer and Todd Snelgrove
How to be Approval Ready with Bruce Scheer and Todd Snelgrove

Before the Program

Hit the Mark with Great Discovery

We will interview you and other key stakeholders and review relevant materials to help ensure we understand the problem you are seeking to solve and the outcomes you are excited to realize.

Keep Everyone in the Know with Program Communications

We will help you hit the “easy button” with written and video-based abstracts and promos to help your stakeholders get excited and talk about the upcoming event.

During the Program

Gain High Engagement with Multi-Model Experience

Our goal is 100% audience engagement, and we use a blend of mixed media, audience polling, contests, and shout outs to keep everyone on their edge.

Go Beyond Typical Zoom Engagement

If our event is virtual, think beyond Zoom and typical multi-tasking behavior. We are masters at driving virtual + physical engagement.

After the Program

Transcend the Forgetting Curve with Sustained Reinforcement

Did you know audiences forget 90% of what was learned within weeks of an event? We prevent that tragedy by producing and packaging bite-sized media that reinforces learning concepts and best practices.

Amplify the Outcome with Additional Programs

We have complementary programs that help you and your stakeholders achieve even greater levels of personal and business performance.

Let’s have a conversation.

Find out if the ValuePros team is a good fit for your value-ready initiative by scheduling a free 30-minute conversation.

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